The WNBA Collective Bargaining Agreement requires the league to spend a total of at least $1 million each year on the promotion and marketing of a select group of players during the offseason and into the following season.
The new lineup was announced Thursday and includes Jewel Lloyd (Seattle Storm), Ryne Howard (Atlanta Dream), Aliyah Boston (Indiana Fever), Breonna Jones (free agent), and Arike Ogunbowale (Dallas). Wings) and Shakira Austin (Washington Mystics). .
The program will begin in 2020 and each player selected will provide services to the WNBA and sign a contract with the league not to exceed $250,000.
“When we thought about this program and thought about its implementation and evolution over the past few years, it was about building the individual brands of our players and the league's “It was about working collectively towards growth.” “We do that by connecting with our partners, engaging them in key WNBA initiatives and tent poles, and really keeping them in spaces that are culturally relevant.”
— Aliyah A. Boston (@aa_boston) January 11, 2024
WNBA players typically do not have an offseason, and many players head directly overseas after the WNBA season to continue playing for a higher annual salary than their WNBA salary. However, this opportunity to stay in the United States and work in the league prohibits selected players from going overseas to play.
“Obviously, our players always get opportunities, but you can't necessarily predict when they're going to come,” Donafin said. “Part of our commitment in being part of this program is to not go overseas.
“We certainly recognize that it is a sacrifice and some of our players have chosen to give up the opportunity to be in this program and go overseas, and that is fine with us. One of our priorities is to make the group available in the United States.”
This program helps players build and grow their personal brands while continuing to market and promote their league.
“We want the world to know who WNBA players are,” Donafin said. “We're seeing the brand really emerge and we want to see it continue to grow. It's about how we actually market the league and how the players It's a key factor in being able to build your own brand.”