Editor's note: This CNN series is sponsored or has been sponsored by the countries featured. CNN retains full editorial control over the subject matter, coverage, and frequency of articles and videos within the sponsorship, in accordance with its policies.
Dubai is about to add another towering figure to its skyline.
Officially unveiled at a launch event last week, Aeternitas Tower will be the world's tallest residential clock tower at a staggering 450 meters (1,476 feet) tall. This is more than four times the height of London's Big Ben, which is only 22 meters (72 feet) tall. It falls short of New York City's Central Park Tower, the world's tallest residential building.
Scheduled to be the second tallest clock tower in the world (after the Mecca Clock Royal Tower in Mecca, Saudi Arabia), Aeternitas Tower is a partnership between Dubai-based real estate developer London Gate and Swiss luxury watchmaker Franck Muller. This is the result.
London Gate bought land in Dubai Marina, where construction had already begun on an unfinished 106-storey building – and the tower's massive size required an impressive façade. We knew something, said Tom Hill, the developer's media relations coordinator.
“Due to the height of the building, we believe the clock will be visible from six kilometers away,” Hill said, adding that the clock face will be 40 meters (131 feet) high and 30 meters (30 meters) wide. It will be huge (98 feet), he added.
“We wanted to do something different that hasn't been done before in Dubai,” Hill said.
The residential tower is comprised of 649 units, including a mix of villas and condo duplexes, as well as one- to three-bedroom apartments.
Housekeeping, concierge services, 24-hour valet parking and porters provide residents with the services and amenities of a hotel, while providing the privacy and comfort of home.
Shared facilities range from wellness facilities such as gyms, padel courts, spas, yoga studios and swimming pools to arts and culture spaces such as cinemas, music rooms and libraries.
According to London Gate, the project is expected to be handed over to residents in 2027.
The tower's name means “eternity” in Latin and takes inspiration from the Franck Muller Aeternitas watch collection, one of the brand's most intricate designs. Erol Balian, Franck Muller's managing director for the Middle East and Africa, said the calendar had an “eternal calendar”.
The Swiss watchmaker sees its foray into real estate as a move that will help create a monument that “reflects the brand's innovation, craftsmanship and timeless elegance,” Balyan said. .
Varian said that in addition to the striking dial (which was inspired by Franck Muller's Art Deco Long Island collection, with its rectangular case and irregularly squashed and stretched numerals); The watchmaker's design spirit will be infused throughout the mansion.
He emphasizes high-end materials such as brushed and polished metals, contrasted with marble surfaces, textured fabrics, and bold colors. Meanwhile, in the lobby and reception, the brand's signature oblong dials of Carvex watches are expressed in curved walls, archways and oval furniture.
“Attention to detail is paramount, with meticulously crafted fittings and carefully placed lighting and furniture ensuring a sophisticated atmosphere,” Balyan said.
Aeternitas Tower is part of a growing trend in Dubai. Luxury real estate is experiencing a boom in the emirate, with branded homes created through collaborations between designer brands and real estate developers rapidly gaining popularity.
According to Savills Research, there were 51 completed projects in the city as of October 2023, and that number is expected to double by 2030, including fashion house Karl Lagerfeld and car manufacturer Mercedes. – Brands such as Mercedes Benz and hotelier 25 Hours have all announced residential projects. In the past year.
London Gate launched its first phase of sales last week, with one-bedroom apartments starting at Dh1.6 million ($435,600).
“There has been an incredible level of interest since the launch,” Hill said, adding that London Gate was the first 30-storey launch property in the first two days, including all available one-bedroom apartments. It added that it had sold about 30% of the total.
Hill believes one of the factors driving interest is the tower's location in Dubai Marina, where development land is scarce, and that “iconic towers” like Aeternitas are more likely to be built here. He added that this is the first project of its kind to break ground in the district in several years.
While this is London Gate's first branded residence project, it will not be the last, Hill said, adding that the company will announce its next brand partnership by the end of the first quarter of this year.
As a rapidly evolving market, properties in Dubai are often sold off-plan, with buyers waiting years to make a purchase. Here, branded homes offer an extra layer of security, especially for international buyers, Hill said.
“For example, if you have a world-famous brand like Franck Muller, […] It gives you peace of mind that you are getting a world-class product,” he added.