LAS VEGAS — On Sunday, 115 million viewers will tune into more or less the Super Bowl. While nearly all of them will have an opinion on Jim Nantz and Tony Romo's booth, Patrick Mahomes, the biggest star on the field, is coming off a season in which he earned about $57 million.
The media supports the finances of major sports. Sunday's viewership is expected to be by far the biggest televised event of the year in the U.S. Nantz and Romo, whose combined annual salaries approach $30 million, are under scrutiny after a see-saw season. You will be able to see it in A big part of the financial reason for Mahomes' high salary is the NFL's just-launched television contracts worth more than $110 billion over the next 10 years with CBS, NBC, Fox, ESPN, Amazon, and YouTube. .
My goals for joining the company The Athletic It's about trying to convey what you can't see or hear on screen. There's nothing more thrilling than the thrill of developing a big story, but just as great is being able to explain the “why” of it all and tell it in a way that makes it all the more interesting.
There is a saying that I sarcastically post on social media. “Everyone wants to cover sports media #EWTCSM.”
It's a bit of a joke, but there's some truth to it. Fans, athletes, and just about everyone has a lot of opinions about what they see and hear. That's why Romo and Taylor Swift will definitely be trending during the Super Bowl.
At the same time, media decisions made by commissioners and TV heads determine when, where and how games are watched. And the people in these top jobs can make or break a company.
In college football, the Pac-12's debacle last year was due to the disastrous choice of not being able to ultimately find a financially viable television deal, while the Big 12's stability He survived by outwitting his rivals in order to gain.
Currently, baseball's economic future is closely tied to the fate of the shrinking cable television landscape and its impact on regional sports networks. I believe that baseball is in a much stronger position than it is sometimes portrayed, but there is a possibility that ESPN may terminate the “Sunday Night Baseball” contract after the 2025 season, and that the digital market is here to stay. And we have a national TV problem with the World Series. , while still popular, was not a huge ratings success.
The NBA and NHL face the same RSN issues as baseball, but this year the NBA is expected to reach a new television deal that will set the league's salary cap for years to come and Amazon Prime At least one digital player such as Video will join. , ESPN/ABC and TNT are expected to join the scene and possibly return to the NBA, while ESPN/ABC and TNT hope to retain the rights.
Last year, we saw MLS move to Apple TV+ and Lionel Messi arrive in Miami. Swift-like powerhouse Messi received a cut of Apple and MLS's subscriber revenue in an unprecedented deal between star players, leagues and rights holders. With a growing streaming presence, digital giants are likely to undergo further transformation over the next decade.
ESPN, on the other hand, is like the Yankees. They are a sports network dynasty, with star players such as Stephen A. Smith, Joe Buck, and Pat McAfee, and, more importantly, influencers with events such as “Monday Night Football,” the NBA Finals, and college football championships. I continue to have it. But ESPN is in its own transition period with his plan to go direct-to-consumer by 2025. And there's also the intriguing prospect that he could work with the NFL as a minority partner.
my first week The Athleticthe NFL is the king of all media, so it feels right that it's Super Bowl week.
This year we have Mahomes, Romo, and Swift.
One year from now, FOX's $375 million man, Tom Brady, will end his rookie broadcasting season with the Super Bowl. He'll be standing next to Kevin Burkhardt in the booth, and another 115 million dollars will be watching over him, more or less.
Sports media is a passion for me. I love it all. For all these stories and more, in the words of ESPN personality Bart and his Scott, “I can't wait!”
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