Health and wellness is a nearly $4 billion industry and growing. So if you have a passion for helping people look and feel better, how can you get in on the action? Jason Pfeiffer, editor-in-chief of Entrepreneur magazine, went to the Jack Taylor Wellness Summit to learn more about the industry. I asked some of the top people.
As John Beer, founder and CEO of Jack Taylor PR, explains in the video above, the brands featured at the event offer a wide range of products and services, but the unifying factor is , all of the founders are focused on staying culturally. It's relevant, community-oriented, and recognizes the power of good storytelling.
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“I started a free blog and it spread all over New York City,” explains Kimberly Snyder, founder of Solluna, a holistic supplement and skin care line. “Seven books were subsequently published, three of which were new york times Best Seller — We are now a company that reaches millions of people. ”
Andy Hoang of rowing machine company Aviron says his company has gained a lot of strength by harnessing the power of the community. “We're in the connected fitness space, but what really sets us apart from our competitors is that we use game psychology and game design to make working out fun,” he says. “What has really worked for us is that our customers have found a community to rally around, people who have their backs.”
If you're an entrepreneur looking to grow in this industry, Colleen Cutcliffe of metabolic and gut health supplement company Pendulum has some great advice: “I think first of all, don't try to build a 'brand.' First of all, try to build a product that really helps people in a meaningful way. We've been working on this product for eight years. So we knew when we brought it to market that we had something that would actually change things for people.”
Dean Kelly of personalized protein supplement company Gainful adds this advice: , educational, content, or larger moral purpose. ”
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“If you want to create flash, you can do it with sexy branding and influencers,” says Jeff Byers of Momentus. “But if you want to build something meaningful and change the trajectory of health and wellness, you need to take a scientific approach.” If you work with the best talent you can find, the results will only help your customers. He advises that it will bring better health to your business as well.
If you'd like to learn more about all the health and wellness brands we've come across, check out the sites below.
- athletic greena daily green supplement that promotes gut health, supports immunity, boosts energy, and aids recovery.
- Avilona connected rowing machine that uses habit-forming psychology and game design to keep users motivated and excited.
- Centera personalized home fitness and diet coach
- eight sleepprogrammable bedspread that heats/cools to the perfect temperature for each sleeper
- Beneficialpersonalized protein supplements
- GorkRucking (walking with weighted backpacks, sandbags, vests) apparel
- hyperis, compression massage boots and massage gun
- Hirocksa fitness racing platform that combines running and functional training.
- catalystan electric muscle stimulation suit that enables hands-free, weight-free full-body training.
- chromaa supplement designed to help cleanse the body to combat bloating, fatigue, brain fog, and weight gain
- growing lettuceindoor/outdoor vegetable cultivation kit
- magic mind, A single-serve drink that boosts brain power with adaptogens, nootropics, matcha, and immune-boosting vitamins and minerals
- seriousPhysician-Backed Health Supplements, Protein, Omega 3, Magnesium, Sleep Aids
- Nebula genomicsDNA sequencing and genetic testing that helps people get an inside look at the factors that affect their health.
- pendulummetabolic and gut health supplements
- plungehome cooling tanks and personal saunas
- putter-powered smart putting green
- Remedy PlaceSocial Wellness Club
- Sen's Eye5-in-1 home brain training system
- shepherdcutting-edge technology that helps identify the most effective drugs and treatments to treat cancer.
- small holda worldwide network of farms that can grow mushrooms and supply them to local customers.
- Solnacomprehensive supplements and skin care
- Telsaintegrates mind-body healing with integrated movement, stretching, massage, and strength training.
- paperone-on-one coaching to transform your brain chemistry through the use of nootropic supplements
- Oopsa wearable technology that allows users to optimize human performance
Related: Workplace wellness isn't just for big companies. Learn how small businesses can build a culture of health.