Dealers United announced plans to expand its services and two new executives to lead those efforts.
The company, which provides digital marketing for dealers, has added Dale Hewett as vice president of search. He will lead his marketing and search engine optimization solutions for the company's new search engine using organic and paid strategies.
Hewett has nearly a decade of experience in online visibility optimization and most recently joined Owner Search Services Group.
Tim Wilson has also joined the company as vice president of customer experience. Mr. Wilson's 25-year career in digital media across multiple industries includes experience supporting Tier 1 and Tier 2 automotive customers at Google.
In his new role, Mr. Wilson will “drive digital ROI for our customers while providing the best possible service,” Dealers United said in a news release.
Additionally, the company announced three new digital services that will be introduced at the NADA Show in Las Vegas, February 1-4. Hewett called them “changers in the auto industry.”
Omnichannel social media advertising: Advertising campaigns across major social platforms that engage and convert car buyers.
Search engine marketing and search engine optimization: Data-driven paid, organic and local search campaigns are tailored to help dealers cost-effectively reach high-intent car buyers.
“Based on the hundreds of dealer websites and paid search strategies we have analyzed, it is clear that there is a tremendous opportunity for auto dealers to own their search engines today,” Hewett said. “A lot of stores are just sitting on money with their existing strategies, and I want to help them put that money back into the bottom line.”
Access to experts: Get direct access to a dedicated performance manager and a team of certified digital experts who strategically optimize your campaigns with best practices and continuous testing.
“My number one goal as vice president of customer experience is to build a world-class team that provides dealers with actionable insights and strategies in every conversation,” said Wilson. “Our Performance Managers know that the results of leads and car sales matter most. That's why we provide analytics focused on driving sales and service growth.”