Lifestyle golf brand is committed to transforming global perceptions of golf while continuing to expand to new audiences
new york and Frisco, Texas, January 18, 2024 /PRNewswire/ — Eastside Golf, a lifestyle golf brand dedicated to driving change and creating a more culturally relevant perspective on the game, is led by EP Golf Ventures, an investment partnership with the PGA of America We announced that we have closed our seed round. Elysian Park Ventures is the private investment arm of the Los Angeles Dodgers ownership group. The investment from EP Golf Ventures will support Eastside Golf's efforts to accelerate growth by launching new product lines, use fashion to change the cultural conversation around golf, and support young athletes and budding professionals. This will create a new entrance to the game for players.
Founded in 2019 by former Morehouse College golf teammates Olajuwon Ajanaku Eastside Golf has changed the public perception of golf through its apparel line, which is endorsed by golf pros, celebrities, fashion influencers, professional athletes and others alike.
“Earl and Olajuwon have done what no one else has ever done before. They have created a brand rooted in golf that resonates outside of the sport and brought new audiences to the game. “Not only are we adept at capturing the zeitgeist, we are also developing innovative businesses that we believe have tremendous growth potential.” Jay AdiaManaging Partner of Elysian Park Ventures and EP Golf Ventures.
“Eastside Golf has developed a culturally relevant brand that will bring new audiences to the game and help usher in a new future for the game,” said the CEO of the PGA of America. Seth Waugh. “Earl and Olajuwon have a unique combination of creativity, deep roots in golf, and the ability to organically participate in the cultural conversation. We are deeply committed to inviting and nurturing a wide range of participants.''We are committed to Eastside Golf's continued efforts to make the game more welcoming for everyone who wants to play and participate. We look forward to supporting you. ”
Over the past two years, Eastside Golf has experienced an incredible 600% year-over-year growth. This year, Eastside Golf is launching new lines including wholesale apparel and women's apparel, hosting new golf events and expanding into major markets, including the second annual Eastside Golf Invitational during New York Fashion Week. Double the number of pop-ups in . Eastside Golf makes its long-awaited debut spring forward Collection unveiled at first booth at this year's PGA Show Orlando, Florida from January 24th to 26th.
In addition, Eastside Golf will support five community golf days. Augusta, Georgia, Jacksonville, Florida, Detroit, Michigan, Memphis, Tennessee.and atlanta, georgiatakes new players to local courses, connects with other players, and lets them experience the fun of the game for free.
“Our goal in creating Eastside Golf is to show people that you can be yourself and that you don't have to look a certain way to play the game,” he said. Earl Cooper, PGA, co-founder of Eastside Golf. “The future of the game exists outside of the golf industry. We have been able to leverage the culture of the golf industry to change the perception of the sport and grow the game for future generations. PGA of As an America Golf Pro, I am especially honored to have the support of EP Golf Ventures as I enter this next chapter.”
“Eastside Golf's goal is to change the way people around the world view the sport,” added the Eastside Golf co-founder. Olajuwon Ajanaku. “Our logo is not what you would expect from a traditional apparel line rooted in golf; it is a black man wearing jeans, a sweatshirt, a gold rope chain, and swinging a club. , that's the goal. We not only want to inspire confidence, but we also want to promote authenticity, by showing that golf can be enjoyed by everyone, no matter who they are. ”
The company's apparel is loved by athletes and tastemakers, including NBA stars. chris paul and jayson tatumNFL great Victor Cruzmusician DJ Khaled, former president barack obama, and many more. His success is further highlighted by notable relationships, including his seven collaborations with global brands. jordan brandthe NBA, MLB, and strategic partnerships and licensing agreements with major organizations such as the NBA. Mercedes-Benz. Eastside Golf will be featured in Hulu's “Grails: When Shoes Change the Game,” his six-episode documentary about how Ajanak and Cooper are driving social and cultural change in the golf world. It was featured. Eastside Golf is deeply committed to supporting and spotlighting HBCU golf and has made cumulative donations. $150,000 support morehouse college golf team.
About Eastside Golf
Eastside Golf Founding Date June 1, 2019has quickly grown into a brand that is changing golf culture on and off the course. Eastside Golf's mission is to become the lifestyle brand our customers deserve. By designing and curating the highest quality classic lifestyle wear, our mission is to blaze new trails, break down barriers and enable every customer to truly express themselves in comfortable luxury. Eastside Golf's community engagement and golf education aims to connect young professionals and non-golfers with education, resources and encouragement to love the game of golf.Learn more about eastsidegolf.comor follow us Facebook, Instagram and X was formerly known as Twitter. Through @EastsideGolf.
About EP Golf Ventures
EP Golf Ventures is a strategic investment partnership between the PGA of America and Elysian Park Ventures designed to support innovation in the golf industry and create opportunities for PGA of America golf professionals. EP Golf Ventures invests in companies and entrepreneurs focused on coaching and training. Health, Wellness and Performance Science. hospitality; facilities management; retail and agriculture.
About Elysian Park Ventures
Elysian Park is a global investment platform dedicated to building the future of sport. Founded by ownership of the Los Angeles Dodgers, Elysian Park invests at the intersection of sports, health, culture, commerce and technology. Elysian Park works with companies across stages from seed to growth to provide vision, relationships, capital and investment opportunities, including Trailblazer Venture Studio, Global Sports Venture Studio, Robin, Fitt Insider and EP Golf Ventures in partnership with PGA of America. We provide exclusive strategic resources. others.Learn more about Elysian Park Ventures.
About PGA of America
The PGA of America is one of the world's largest sports organizations and is comprised of more than 30,000 American PGA Golf Professionals. They love the game and are professional coaches, operators and business leaders who work every day to promote interest, participation and involvement in the sport. . The PGA of America owns and operates numerous championships and events, including the men's, women's and senior major championships and the Ryder Cup, one of the world's premier sporting events. For more information, please visit: PGA.com and follow us X, formerly known as Twitter, Instagram and Facebook.
SOURCE Eastside Golf