In today's fast-paced world, you must constantly juggle customer needs and regulatory demands, and keep up with ever-changing tax laws. In such a climate, finding time for marketing can be difficult.
However, effective marketing doesn't necessarily require hours of effort.
10 quick tips
Here are 10 simple tips to effectively market your services, even if you don't have the luxury of time.
Complete these tips in minutes to improve your search rankings, gain social media followers, and generate leads. As an added bonus, we also threw in bonus chips for PPC/CPC campaigns.
- Update your bio on social media, especially LinkedIn and Google Business. Here's a fill-in-the-blank bio (Rise Media) and answers to four questions to help you get started.
a.help [your niche] Reduce stress this tax season! Ready to check taxes off your to-do list? [link to your contact page]
b. [Your credentials] and [#] Years of experience assisting individuals and small businesses with tax filing and compliance. [link to your contact page]
c. Save [your niche] Write off one tax at a time! We are accepting new tax preparation clients for the 2024 filing season. [link to your contact page]
d. What types of services do you offer?
e. What types of clients do you work with?
f. What location do you work in (if not virtual)?
g. How can clients contact you?
2. Share these social media posts with links to your website content.
a. Tax Season Survival Guide (Business and Personal Editions with Links to Sites)
b. W-2 and 1099 – Avoiding Fines (How to Contact Us After Deadline)
c. New Year: New Tax Bracket (I will post updates to the bracket and why it is relevant to our readers)
d. Increased mileage rate (for benefiting clients/industries)
e. New Year: New Goals -> Hire a Bookkeeper! (Share funny memes and links to service pages)
f. Is QuickBooks a mess? We are your cleaners. (Please share a funny image and include a link to your QB badge and service page)
g. Create funny tax season memes and post them throughout tax season. Example: A person buried under paper. Do you wish your tax complaint was tax deductible? And what if I told you that tax season doesn't start on April 14th?
3. Update email signatures with tax filing deadlines for everyone in your company. Links to services, industry, and contact pages. Links to social media profiles. Add certificate icons for QuickBooks, Xero, etc. and a link to the client portal.
4. Design and schedule a simple email by January 31st. We will then release them throughout tax season, including:
a. 1099 – What you need to know and who files it.
b. Tax filing deadline – avoid extensions
c. 2024 Income Tax Bracket – Do I need a new W4?
d. Tax credits and credits – maximize personal profits
e. Self-employed business deduction for DIY enthusiasts
f. Earned Income Tax Credit – This is a big deal!
g. Got Kids – Get Credits (Child Tax Credit, Dependent Care Credit, Education Credit)
h. Inflation pinch? You may be able to earn credits. (Inflation Suppression Act)
I.Online Seller? 1099-K changes coming soon
j. Retirement Savings – Inflation may impact in 2024
5. Update your Google Business Profile (create one if you don't already have one)
a. This is a great way for people to find your company naturally (without spending $$). Learn best practice tips for your Google Business Profile in 5 minutes.
6. Ask for customer referrals and post testimonials on your website. Gather comments from your clients using Google Forms and post them on social, use them on your website, or share them in your email signature.
7. Use this simple formula to request 5-star Google reviews from your clients.
8. Leverage existing content by writing short, informative blog posts that answer common client questions. This will improve his SEO for your website and establish you as a knowledgeable authority in your field.
9. Share tax season statistics that might shock your followers, such as the number of returns your team completed last year, your clients' tax savings over a period of time, or any of these IRS shock factors. Masu.
10. Reuse content you've previously shared, such as webinar plays (especially if monetized), downloadable pieces, checklists, or tip sheets.
Bonus Tip – PPC/CPC Advertising
If you plan to spend money on tax-related advertising this year, keep H&R Block and TurboTax rules in mind to influence market spending. To compete with them, make sure your ads stand out by using unique headlines, descriptions, and keywords that are relevant to your target market.
Instead of creating a generic ad like “Need tax help?”, give us a call. ” Create a captivating headline that grabs attention.
Here are 10 suggestions for personal and corporate tax services.
- Say goodbye to tax stress!Fast, reliable and affordable tax services
- Save even more on your taxes – expert help is here!
- Don't miss your deduction!A tax accountant will guide you.
- Need help with your taxes? Get support and peace of mind you can trust
- Streamline your tax filing! Efficient and error-free service
- Tax solutions to help you save smarter! Optimize your earnings now
- Make the most of your business deductions! Let our experts show you how to save
- We offer tax solutions tailored to your business! Personalized service, maximum profits
- Cut complicated business taxes!Expert guidance every step of the way
- Boost your business tax strategy! Expert advice for smart savings
These simple tips will help you jump out of the starting gate and head to the finish line. If you haven't been working on your tax marketing strategy lately, there's never been a better time to do so.
Need help? please call me.
Becky Livingston is the founder and CEO of Penheel Marketing and has over 20 years of experience in marketing and communications, as well as a strong technology background. She is also seen giving speaking engagements around the country.