A collection of European public broadcasters has launched a free streaming service showing major championships in many Olympic sports.
GENEVA — Europe's consortium of public broadcasters on Monday launched a free streaming service that will broadcast major championships in many Olympic sports.
The first big event for the Eurovision Sport website and mobile application is the World Aquatics Championships, which will be held in Qatar until February 18th. The Biathlon World Championships begin on Wednesday in the Czech Republic and are also scheduled to be broadcast.
Many of the European Broadcasting Union's 100-plus member networks already own the rights to at least some of the events.
While many individual governing bodies for Olympic sports have their own streaming platforms, the Eurovision service is designed to allow viewers to bundle them with one registration and login.
EBU Sport Director Glenn Killane said: “In this fragmented digital world, it is difficult and costly for sports fans to discover and access their favorite sports, and for sports federations to attract new audiences. It will take a while.'' “This digital platform provides a solution to both of these problems.”
The Eurovision streaming service is designed to work with EBU members' own websites and direct viewers to other broadcasts.
The Geneva-based EBU said only one in three sports fans have access to premium pay TV sports channels.
EBU Secretary-General Noel Curran said the aim of the project was to “democratize access to live sport and support the growth of individual sports through visibility and engagement”.
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