The first few weeks of this year saw a lot of activity at Exclusive Networks, with the distributor expanding its relationships with vendors and increasing marketing support for its partners.
distie has expanded its relationship with Ruckus Networks to the UK and launched a marketing network to increase the support available to partners.
There has been a call within the channel for more marketing collaboration to improve skills, and Exclusive is taking that approach to play a role in making the lives of marketers across its partner base easier.
This ecosystem shares best practices and provides marketers with the collaborative environment that has long existed for those working on the technical or sales side of the channel.
“The Exclusive Networks Marketing Network is more than just a support system. It is a vision to promote marketing excellence, raise industry standards and highlight the essential value of marketing for our partner companies.” said Hannah Jenny, Marketing Director for Ireland.
distie believes in providing an enablement program to support knowledge sharing, backing this up with certifications and accreditation provided by the CPD-certified doujin community-powered platform to support collaboration. We plan to involve regular meetings and LinkedIn groups.
“Whether wielding great influence in small businesses or taking on high-pressure roles in huge organizations, these marketers play a critical role in driving growth and prosperity, but many In some cases, their contributions are less visible and celebrated than in other sectors,” says Jenny.
“That’s where Exclusive Networks Marketing Network steps in. It’s designed to deeply understand how companies and partners operate and continuously address pain points throughout the month and quarter. . Through strong marketing support and education, we are committed to helping them achieve their goals,” she added.
She added that there was a positive response from partners, with some from one marketing team keen to collaborate with others.
“Such teams will experience a lot of isolation in their work, but will appreciate the opportunity to work closely with like-minded people. Who knows what they will achieve?” No,” she said.
Meanwhile, on the vendor portfolio side, Ruckus Networks has expanded its relationship with Exclusive from the US and now covers the UK and Ireland.
distie will be in a position to offer a complete portfolio of vendors, including Ruckus AI and Cloudpath Enrollment System, to facilitate the addition of hardware to the network. Exclusive provides training and support to help resellers gain knowledge of the technology.
Matthew Paynter, UK&I vendor director at Exclusive Networks, said Ruckus technology will complement existing tools in the company's portfolio, adding: “By working together, our partners will be able to seize the market opportunities at hand. will be better equipped than ever before.”
In response, Gary Newbold, vice president of EMEA sales at Ruckus Networks, said the company is working to make its network smarter, and as a result of working with Exclusive, it will be able to do business with more channel partners. He said it would be possible.