Technological layoffs continue as Google becomes the third company to cut jobs after Amazon, Discord, and Duolingo. The Alphabet company said hundreds of staff members on its advertising sales team were affected.
In a conversation with MARKETING-INTERACTIVE, a Google spokesperson said that every year, Google Rigorous process to structure Its team provides the best service to advertising customers.
“We map customers to the appropriate specialized teams and sales channels to meet their service needs,” the statement said.
The spokesperson added that hundreds of roles will be eliminated around the world as part of the changes, and affected employees can apply for open roles on Teams or elsewhere at Google.
This comes after Google laid off more than 1,000 employees last week. The company has laid off employees in multiple departments, including Google's hardware, central engineering team, and Google Assistant.
Google has not disclosed the total number of layoffs this year, but the number is estimated to be more than 1,000. According to multiple media reports, Google's senior vice president, Philip Schindler, said the layoffs would initially affect the Large Customer Sales (LCS) division, which sells ads to large companies, and that advertising sales would decline. He said the core team for growth will be the Google Customer Solutions team (GCS).
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Just recently, Amazon's Prime Video was reported to have made layoffs in Singapore as part of plans to lay off hundreds of positions across the Prime Video and Amazon MGM Studios organizations worldwide.
This was also part of the company's plan to change its content strategy in Southeast Asia from a model based on original works to one focused on licensing. variety.
According to multiple media reports, Asia Pacific vice president Gaurav Gandhi said in a staff memo that the company is discontinuing some programs and initiatives and rebalancing its international organization to achieve the highest growth rates in the service. The company has decided to focus on countries and regions that promote
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