Adopted by BBC Studios robin gay (Photo) Brand and Marketing Director for preschool facility Bluey.
Based in London, he took up the role this month and reports to Harriet Newbyhill, vice president of marketing for BBC Kids & Family. Gay is no stranger to managing powerful children's IPs and has recently been spending money on them. 2 years at eOne Appointed as Peppa Pig's Vice President of Global Brand Strategy and Management.
In his new role at BBC Studios, he is responsible for implementing Bluey's global strategy to strengthen the Australian brand's global presence and drive growth for L&M, working with regional licensing teams. The aim is to further strengthen his Bluey's key role in increasing BBC Studios' consumer products revenue by 10% year-on-year, as stated in the July 2023 report. financial report.
Gay brings more than 25 years of experience and a background focused on the children's industry to a powerful brand Down Under. Previous work includes WarnerMedia and his senior marketing roles at NBCUniversal. He also worked with Walt Disney Company EMEA for nine years (2004 to 2013) and was responsible for managing franchises such as “Mickey Mouse & Friends'' and “Winnie the Pooh.'' did.
Originally from Ludo Studio based in Brisbane. Bluey (151 x 7 minutes) Debuted in 2018 and quickly became famous for its imaginative and playful depiction of a Blue Heeler puppy and his family. It ranked as her second most-streamed series in the United States last year, with nearly 44 billion minutes watched, according to . Nielsen.
The show is available on ABC Australia, BBC, Disney+ (across various international territories) and other platforms. expanded into the Middle East This is the first time since BBC Studios Kids & Family signed a deal with Spacetoon in November last year. The pan-Arab company will begin airing programming on the Spacetoon Kids channel this year, while also managing regional licenses through its subsidiary Spacetoon International Agents.
and Bluey There is no sign of the momentum slowing down. BBC Studios and Ludo have launched a new digital series titled 10 x 5 Minutes. read blue books About the brand Official YouTube channel (5.15 million subscribers). The format features celebrity guests reading Bluey's books, and the first EP, starring Australian pop star siblings Kylie and Dannii Minogue, is released today.