The framework consists of three main components: collection, connection, and activation, and is designed to deliver a frictionless customer experience.
LS Digital, India's independent Digital Marketing Transformation (DMT) company, has launched a comprehensive suite of services designed to unlock the vast potential of consumer data, as part of LS Digital's commitment to knowledge sharing and information sharing. We recently launched our innovative Marketing Data Infrastructure (MDI) framework. Industry collaboration. The framework is comprised of three key components: collect, connect, and activate, and is designed to facilitate seamless consumer interactions and provide businesses with valuable insights to enhance their products and services. The purpose is
Through MDI, LS Digital aggregates data across its systems (Collection), triangulates data to establish consumer identity (Connection), and leverages data for significant growth (Activation). to address industry challenges. Establish a marketing data lake to provide a unified view of consumers and drive data-driven decision-making.
MDI is easy to use, integrates seamlessly with existing marketing tools, and stays on top of industry trends. In addition to protecting brands' investments in existing MarTech tools, they can enhance existing MarTech tools with dynamic lead scoring, customer segmentation, brand sentiment analysis, marketing attribution models, propensity modeling, and customer churn prediction. , provide businesses with sales forecasts, etc. Drive business growth through energized audience segmentation and a deeper understanding of consumer cohorts.
Vinay Tamboli, Senior Vice President, Digital Analytics and Consulting Business, LS Digital. “In response to the changing trends in digital marketing, we are perfectly positioned to introduce his suite of cutting-edge marketing data infrastructure services based on his 12 years of experience across a variety of industries.” His experience working with over 700 customers. Companies will be able to leverage the expertise provided by our practitioners to build a future-proof foundation for personalized, privacy-aware marketing campaigns. ”
First-party data is becoming increasingly important in light of the retirement of third-party cookies. Building a robust marketing data infrastructure and effectively leveraging existing investment tools is essential for brands to succeed in the marketplace. Rather than acting as a standalone product, MDI enhances your existing marketing tools.