A new year and a fresh start always seems like a great thing. You get a “blank slate.” A chance to get off to a good start. And we feel like we have all the time and freedom in this world to accomplish a checklist of new things and kick old habits.
When setting annual goals and creating strategies and plans, we often don't consider potential problems and unexpected costs, which can create significant barriers to achieving our goals. These barriers can even make us give up on them. I have witnessed situations like this many times over the years, but never as much as in 2020 during the pandemic. I know, I know, we're dreading hearing that word these days, but this is just a reminder of how quickly everything can go wrong, and how our marketing needs to adapt as a result. It was a perfect example of what it is.
When 2020 first started, it seemed like nothing special was going to happen. Same content, different year. Then, for many of us around the world, that mindset quickly fell apart in the midst of wildfires, murder hornets, and more. Every month seemed to bring new challenges, but the global pandemic has kept everyone on their toes. Credit unions and their CUSOs are no exception to these changes and have had to find new ways to cope with the never-ending blows this year has dealt them.
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