Premier Worldwide Marketing, the global sales and marketing representative for Charisma Hotels & Resorts, has announced that Michelle Catin will be the company's new senior director of marketing. With over 15 years of experience in the hospitality industry, Michelle is known for spearheading strategic marketing efforts, driving significant growth and establishing strong connections with the industry.
A digital marketing expert, Michelle began her career at a public relations agency in Miami, where she oversaw traditional PR and social media efforts. During this time, she collaborated with leading hospitality and tourism brands, consumer packaged goods and professional services brands.
Prior to joining PWM, Michelle served as Director of Marketing for a chain of luxury all-inclusive resorts, where she managed a high-performing team and led award-winning marketing campaigns. Her expertise encompasses a diverse set of skills including marketing, e-commerce, social media, weddings, travel agency, meetings and incentives.
As the newly appointed Senior Director of Marketing, Katin is poised to play a key role in supporting Premier Worldwide Marketing's efforts to improve Karisma Hotels & Resorts' marketing strategy. Katin will highlight Karisma's superior flagship location, exceptional service, unparalleled seasonal programs, renowned brand collaborations, and unparalleled guest experience, while highlighting innovations that further solidify Karisma as a leading hospitality brand. We aim to refine our marketing activities. Her unique method, shaped by her years of industry expertise, aligns seamlessly with Karisma's vision of making waves in the world of hospitality, creating information on travel and lodging tailored to every type of traveler. Provide a fresh perspective. Michelle's strategic contributions are expected to help Karisma Hotels & Resorts continue to set industry standards and welcome guests to all types of vacations, from luxury getaways to family-friendly adventures.
Coral Gables, Florida