Written by Jeffrey Dustin
DAVOS, Switzerland (Reuters) – Consumers and small businesses can purchase a subscription to access more features of its artificial intelligence service Copilot, Microsoft said on Monday, in a bid to drive sales beyond large enterprises. announced.
After introducing the free AI Copilot for its Bing search engine last year, Microsoft will now offer what it calls Copilot Pro to individuals for $20 per month.
This subscription adds an AI assistant for text creation and number crunching to Microsoft's widely used applications like Word and Excel, and gives buyers access to new tools and AI models like GPT-4 Turbo It will look like this.
The company also announced that it will remove the 300-person minimum requirement to purchase the enterprise software, making the security controls and Microsoft Teams upgrades that come with Copilot available to small and medium-sized businesses for $30 per user per month.
Microsoft now expects virtually all business customers to sign up, corporate vice president Jared Spataro said in an interview.
“I can't imagine a commercial organization that wouldn't at least buy a co-pilot seat to know what it's about,” he said.
Alphabet Inc.'s Google competes with Microsoft in marketing productivity-enhancing AI and cloud software to business customers.
Microsoft's Copilot Pro is also entering the increasingly competitive consumer market. About a year ago, ChatGPT's creator OpenAI, which is funded by Microsoft, announced a $20 monthly subscription called ChatGPT Plus that gives it early access to new features and AI models.
Spataro said Copilot Pro is unique because it's integrated into applications “that people use every day.”
(Reporting by Jeffrey Dustin; Editing by Kirsten Donovan)