Next-generation production and brand consulting firm backed by Verance Capital and GPS Investment Partners
Improbable's latest project Giannis: Marvelous Journey Starring Antetokounmpo will debut on Prime Video on February 19th.
MILWAUKEE AND NEW YORK, January 15, 2024–(BUSINESS WIRE)–NBA champion and global superstar Giannis Antetokounmpo today announced the launch of Improbable Media. The next generation production and brand consulting firm incubates and accelerates content creation for talent and brands. Improbable Media provides the infrastructure to deliver lasting stories to audiences around the world, increase the value of partnerships, and grow ecosystems and integrated businesses.
Improbable is backed by Verance Capital and GPS Investment Partners, with investment from media personality and entrepreneur Jay Williams, who also co-founded the company. The brand embodies Antetokounmpo's spirit and timeless spirit, creating groundbreaking content that sparks conversation, champions the underdog, and inspires commitment to self, family, and community. Jonathan Stern, who previously held executive roles at Red Bull Media House, Fusion Media Network and Bunim/Murray Productions, will become his CEO of the new business.
Improbable Media's latest project, in partnership with Words + Pictures, stars Antetokounmpo. Giannis: Marvelous Journeyis set to debut exclusively on Prime Video on February 19th in more than 240 countries and territories around the world. Giannis: Marvelous JourneyThe feature-length documentary is an intimate portrait of the global superstar who led the Milwaukee Bucks to the 2021 championship, one of the NBA's most dominant performers and two-time league MVP. rate. But his path began a world away from the spotlight, on the streets of Athens, where he and his three siblings were raised on the margins of society by his parents, who immigrated from Nigeria in search of a better life. Ta. Giannis: Marvelous Journey Featuring interviews with Giannis Antetokounmpo and his family, as well as basketball royalty such as Jason Kidd, Khris Middleton, Jrue Holiday, Kenny Smith, Vin Baker, and Ernie Johnson.
“At every milestone in my journey, I realize how unlikely it was to get to where I am today,” Antetokounmpo said. “In everything I do at Improbable Media, I want to inspire people from all backgrounds and walks of life about the power to make the impossible possible in life. I am thrilled to be launching this new business. , I couldn’t be more excited.”
“Humanity is not linear, so I feel like Improbable Media is calculated to do really impactful things across media,” Williams added. “My life story and the way I build my brand make me unique as an investor who appreciates opportunities for athletes to develop strategies that maximize the value of their celebrity during their prime while simultaneously keeping as much money in the ecosystem as possible.” It put me in a position.”
“I am energized to be part of such an innovative team and brand and look forward to bringing that passion and knowledge to life through exciting and entertaining content and storytelling at Improbable Media. “We are excited to partner with Verance Capital and GPS Investment Partners, who have a strong track record of investing in major entertainment and media companies,” said Stern.
Improbable Media includes Improbable Productions, which creates and produces programming across film, television and digital, and Nuance, a brand, digital and experiential marketing division that provides strategic guidance and solutions to talent and brands. . Improbable Media already produces multi-platform branded content for partners such as Nike, WhatsApp, Breitling, Protergia, Kaizen Gaming, and Flexpower.
In addition to upcoming Prime Video releases, Giannis: Marvelous Journey Along with Words + Pictures, Improbable Productions works with best-in-class production partners including Skydance Sports, Lightbox, Mission Control Media, Marginal MediaWorks, and Media Ranch to develop a diverse range of programming. Giannis Antetokounmpo's first feature film as a producer is the untitled Ocean's Tale, written and directed by Greek-American director Christopher Andre Marks (King Otto) and set in Greece. 11'' style robbery comedy. Plot and cast details are being kept closely secret, and principal photography is expected to begin in spring 2024.
Improbable Media will touch on areas familiar to its founders, including men's and women's sports, comedy, entrepreneurship, heritage, the immigrant experience, mental health, mainstream cultural interests, and reality television. For more information, please visit www.improbablemedia.com. Additional announcements will be shared in the coming weeks.
About impossible media
Founded by Giannis Antetokounmpo, Improbable Media leverages content and storytelling to help world-class talent form their own brands and reap the full value of celebrity while building a unique ecosystem and integrated business. A next-generation media company that supports the growth of Improbable Media tells stories that advance cultural conversations, champion the underdog, and inspire commitment to ourselves, our families, and our communities. Improbable Media's mission is to inspire people of all backgrounds and make the unlikely possible in life.
About Verance Capital
Verance Capital is a growth investment firm focused on sports, media and live entertainment, including the technology and software that power these sectors. Verance takes a flexible, long-term investment approach, leveraging its industry expertise and extensive global network to drive the success of its partners. For more information, please visit www.verancecap.com.
About GPS Investment Partners
GPS Investment Partners is a principal investment partnership focused on opportunistic investments in media and entertainment, financial services and technology, and asset management. For more information, visit GPSIPLLC.com.
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