For Richard Branson, being an entrepreneur has less to do with the hard-wired business side of things and everything to do with the uniqueness of the idea at hand.
entrepreneur He recently attended a talk by the billionaire at Virgin Hotels in Dallas, amid the relaunch of the company's entrepreneur-focused program RM72. The event brought together entrepreneurs, mentors, and mentees to foster business connections and generously share much-needed advice in Branson.
Branson said during the meeting that when embarking on a new initiative or business with Virgin, it's less about how much it costs the company and more about whether the idea is strong enough to set it apart from its competitors. He said he would focus on whether
Richard Branson speaks at RM72 relaunch at Dallas Virgin Hotels (Entrepreneur)
“My attitude is, 'Fuck it, let's do it.' Let's see if we can make something better than what other people have made. Then at the end of the year the numbers should add up. That was my approach,” he said at a press conference. event. “Sometimes we've failed, but I think we've always created something special. So even if things don't work out, we still have hopefully happy memories.” And that's what our team tried, and luckily, it worked better than nothing.”
Branson founded Virgin Records in 1972 and has since gone on to have multiple initiatives under Virgin Umbrella, including Virgin Hotels, Virgin Galactic, Virgin Atlantic and Virgin Voyages.
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Branson believes that the importance of branding and the desire to leverage that branding to position yourself as the best in your particular field or industry is the key to success for entrepreneurs, regardless of their budget or industry. He said he is doing so.
“What matters is, can we build the best thing, the best hotel, the best cruise line, the best airline, the best train company, the sexiest space company? .”He said. “Hopefully, if you make something really, really special, generally speaking, unless you completely fail, the numbers will eventually add up. And at Virgin, I think ” Our team has produced the best in every field. ”
As of Wednesday afternoon, Mr. Branson's net worth was estimated at $2.9 billion.
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