In her new role, Shalini will work closely with all stakeholders to redesign Singer India's marketing and communications efforts.
Singer India, a manufacturer of sewing machines and home appliances, has announced two senior leaders, Shalini Gupta-Wacher, who joins as head of marketing and communications, and Suresh Jangla, who joins as vice president of engineering excellence. announced the appointment.
Rakesh Khanna, Vice Chairman and MD, Singer India said, “We welcome new and experienced talent to join our company at a time when we are shifting gears and working to forge a new chapter in our journey with growth, innovation and an exciting new product lineup. We are pleased to announce that Shalini and Suresh onboarding is a team of people who believe in our values, growth and pedigree and are confident in creating a stronger and better tomorrow with their rich experience in their respective fields. This is a step towards partnering with talented people.”
Shalini, who joins as Head of Marketing and Communications, has over 20 years of experience in the communications industry, including counseling and running impact campaigns. In his new role, Shalini will work closely with all stakeholders to redesign Singer India's marketing and communications efforts, focusing on digital marketing and strengthening the company's communications across all platforms. By doing so, you will create meaningful impact. She will be responsible for developing and executing innovative marketing campaigns that resonate with new-age customers and drive business growth.
Shalini Gupta Wacher, Head of Marketing and Communications, said, “I am excited to be a part of a brand that has a presence in most Indian homes and evokes strong memories. I look forward to playing the role.” And I am confident that his 20 years of experience building strong corporate reputation programs for clients will allow him to add value in this new chapter that is currently being written. ”
Engineer Suresh Jangra has over 20 years of international and domestic experience with companies such as Orient Electric, Carrier India, and Metalfrio Solutions (Brazil). Suresh brings a deep understanding of product development, quality control and manufacturing processes. In his new role, he will lead the engineering and operational teams to ensure excellence, and Singer will drive innovation across India's product portfolio.
Suresh Jangra, Vice President, Engineering Excellence, said, “I am delighted to join Singer India. Together with our talented team of engineers, we will continue to deliver customer-centric innovation and take Singer India to new heights. We look forward to helping them achieve efficiency and excellence.”