Halifax County commissioners on Monday accepted a marketing plan presented by Visit Halifax to commemorate the 250th anniversary of the signing of the Halifax Resolutions and the national celebration of the adoption of the Declaration of Independence.
Lori Medlin, president and CEO of the Halifax County Tourism Board, said kickoff will begin in April in Halifax and continue until July 4, 2026.
Marketing can take many forms, from banners to informational signage, magazine ads, and promotional photo shoots and videos.
Two different seals were developed for Halifax. The quill represents the signature of determination, and the other is the historic Halifax double H logo. “The town will use this, the (historic) site will use this and Halifax Restoration will use this.”
Banners can be incorporated for use in various towns within the county. Examples include the Enfield Riots of 1759 and those celebrating the common people of Lyttelton. “We want every community in Halifax County to be able to capture these images and pieces and use them in their own communities and special His 250th event.”
Then there's the wayfinding package. “You know how some people go to Historic Halifax and don’t know they can eat at Two Doors Down, or they can go to the Trophy Room or the Hen and the Hog, because they’re not exactly next door? You could miss it completely.”
A large sign directs visitors from the interstate into town, and a second sign takes visitors out of town to the historic site and then back to town.
The City of Halifax plans to install special welcome signs on Highway 301. Visit Halifax will fund the first phase of signage for two visitors to and from the site. “The county has agreed to install the signs, which is a real cost savings for us,” Medlin said.
In-town signs will be installed by April, and interstate signs will be installed in 2025.
Visit Halifax's website will launch its 250th landing page (visithalifax.com/250). “All the information about what's going on is there,” Medlin said, while you can follow the event on Facebook and Instagram at america250halifaxnc. “We started posting there, but we wanted to share what America is doing, what the province is doing, and what we're doing here in Halifax County. I’m thinking, it’s going to pick up steam soon.”
Larry Perkins is spreading the word about this event around town. He was at Hobgood on Monday and has been to Weldon as well. “He really goes out there and tells the story,” Medlin said.
She said that while the nation is looking to the Revolution and 1776, it is also focused on the concept of “when we were us.” In doing so, we can open up this story and talk about everything that has happened in this country since 1776 to make us Americans, through the Civil War, Reconstruction, and the Civil Rights Movement. . We have a really big story to tell, and every community in Halifax County shares a part of that story, so they all have a story to tell, tell it, and host events. I hope you will. ”
While Historic Halifax has traditionally been the county's least-visited tourist attraction, Medlin said, “We really want to make a big difference in the number of visitors here… I really have a goal of changing that.”