LOS ANGELES — Tiger Woods is starting the new year with a new look.
It's not just a different color.
Woods will make his 2024 debut this week at the PGA Tour's signature event, the Genesis Invitational at Riviera, where he is the tournament host. His first task will be to unveil what he called the next “chapter” in December.
Woods and Nike ended their 27-year relationship late last year. The last time he wore the Swoosh on his shirt was at the PNC Championship, where he played alongside his son Charlie, who wore clothes from another clothing company.
Woods is scheduled to hold a press conference outside the Riviera Gates on Monday at 4pm PT to discuss what he will wear in the limited number of tournaments he will play.
All signs refer to TaylorMade. Woods already plays with the company's golf clubs, and TaylorMade Lifestyle Ventures has filed four trademark applications with the U.S. Patent and Trademark Office for “Sunday Red,” or “SDR.”
Tiger's Equipment Company has filed multiple trademark applications through the US Patent and Trademark Office.
Woods made the announcement on January 8th. That our relationship with Nike, which has produced many great moments on the golf course and in commercials, is officially over. Mark Steinberg, an agent with Excel Sports Management, said he expected “exciting announcements” at Riviera.
Woods is tease the announcement on social media recently. A week ago on Monday, he posted a close-up of his own face saying, “The vision remains the same.” On Friday, he posted a dark photo wearing a red shirt with the caption, “A new day begins.”
Throughout his career, Woods has worn variations of red on Sundays because his Thai-born mother, Kultida, taught him it was his power color. She also gives away a new tiger head cover every season that says “Love from Mom” in Thai.
The key is to arrive on Sunday. Woods played all four rounds of the unofficial Hero World Challenge in December, his first tournament in nearly eight months while recovering from surgery on his ankle after the Masters.
Woods competed in the rain-delayed Masters, but withdrew before completing the third round due to injury on Sunday morning. He also competed in last year's Genesis Invitational, finishing tied for 45th.
The Genesis Invitational is a signature player-sponsored event, so there's a $20 million prize on the line, as well as a $4 million prize for the winner. But unlike other signature events, the Genesis Invitational limits players to 36 holes within the top 50 and ties, allowing players within 10 strokes of the lead to compete.
Whatever the new look is, it will no longer look like it used to. Woods was already recovering from four back surgeries, the last of which had fused his lower spine, when he was involved in a car accident in Los Angeles just days after the 2021 Genesis Invitational. .
He did not play the rest of the year. But amid concerns he may never play again, Woods has recovered enough to compete in the 2022 Masters and competed on Sunday. He has never missed a spot at Augusta National as a professional.
Woods had his right ankle fused after last year's Masters, but felt optimistic about 2024. He has set a goal of playing once a month throughout the major league season. It starts with the Riviera.