- TNT Sports branding is used on multiple platforms
- Changes take effect immediately
- B/R Sports add-on to Max will be fully rolled out in late 2024
Warner Bros. Discovery (WBD) has rebranded its U.S. sports division as TNT Sports, aligning it with its broadcast operations in the United Kingdom and Latin America.
The changes, effective immediately, will have some impact on the media giant's sports coverage, given that the WBD Sports brand has had little on-screen use.
The National Basketball Association (NBA), National Hockey League (NHL), Major League Baseball (MLB), and National Collegiate Athletic Association (NCAA) men's March Madness basketball tournaments instead refer to individual channels such as TNT and TBS. Masu.
Examples include “NBA on TNT” and “MLB on TBS.”
But WBD wants a consistent brand across its linear, streaming and digital channels, especially now that it's pushing a premium sports level with its Max direct-to-consumer (DTC) service.
The B/R Sports add-on allows Max subscribers to watch live coverage of TNT Sports, which was previously exclusive to linear cable channels. This add-on is currently free, but will eventually cost $9.99 per month.
TNT Sport in the UK was established last summer, replacing BT Sport as a joint venture between WBD and communications provider BT.