bangalore, india, January 20, 2024 /PRNewswire/ — Woxen University's victory takes center stage after breaking through confusion with cutting-edge marketing techniques Dr. Philip Kotler's Essentials of Modern Marketing (EOMM) – The Indian version was launched in Bengaluru today. The case study, titled “Woxen University – Cutting Through the Clutter with Modern Marketing Techniques,” highlights the university's strategic capabilities in its marketing mix and marketing planning process.
in Dr. Kotler's “EOMM presents an up-to-date and insightful explanation of how modern marketing works in today's turbulent times.” EOMM has a global reach with local versions in over 100 countries. , aims to provide readers with a localized perspective on marketing in line with the dynamic developments in each market.
“The Indian edition of EOMM will feature success stories from large enterprises, MSMEs, start-ups and small and medium enterprises, showcasing the diversity and vibrancy of the Indian market,” he said. Tuhin Mukherjee, co-author of EOMM. Woxen University's journey, summarized in this case study, serves as an example of modern marketing strategies that contribute to the country's educational landscape.
Amid today's book launch, an interesting panel discussion on “New Trends in Marketing” took center stage. Notable speakers for this session included founders, CEOs, and sales and marketing directors from various sectors such as education, automotive, OEM, food, pet nutrition, and FMCG.In this discussion Vishal KurmaWoxen University's CEO emphasized that “marketing strategies must be flexible to change, while targeting and segmentation must evolve in line with consumer insights.”
Woxen's case studies contribute to the book's bottom-of-the-pyramid approach, which incorporates practical examples that benefit students, entrepreneurs, and the corporate sector. This book effectively bridges the gap between academia and industry with compelling and influential examples such as Woxen University.
The Woxen University case study explores the challenges and successes faced by the university. indian A competitive higher education environment. The university's strategic marketing mix, aimed at expanding the brand's reach on a national level and building stakeholder trust, has not only placed Woxen in the top 20 universities; India but also contributed to an impressive growth story.
“As highlighted in the case study, Woxen University’s success demonstrates the power of persuasive storytelling in modern marketing. The 'Essentials of Modern Marketing – India Case Study Edition' is a testament to Woxsen's strategic foresight, adaptability and consistent brand efforts.'' Vishal KurmaCEO of Woxen University.
About Woxen University:
Established in 2014, Wokusen University is Telangana's first private university with a vision to develop a new era of outstanding and smart entrepreneurs. The university offers cutting-edge programs across a variety of disciplines, including business, design, architecture, technology, liberal arts, law, and science. With over 120 global partner universities and strong industry links, Woxen University is recognized as one of the top universities for academic excellence and global edge. Woxsen is ranked #101st Master's in Business Analytics programs, #151st Master's in Finance programs, and #151st Master's in Management programs. QS Business Masters World Rankings, 2024#12, All India Top 100B-By school Times B School Ranking 2023Ranked 15th, All India Top Pvt. B School, business world 2022and functions of indian Best B Schools Beyond IIMs by Dalal Street Investment Journal 2023